Engage: Action Strategies

Shape Understanding of the Information Field by Communicating, Celebrating, and Showcasing the Purpose and Impact of iSchool Work

Timeline

We will clarify the School’s identity, emphasizing areas of expertise and distinctive value. We will communicate effectively with strategic audiences.

The Commons in Mary Gates Hall
  1. Develop clear statements about who we are and what we do
    1. Academic programs
    2. Core concepts of the information field
    3. Faculty expertise
    4. The information school movement
    5. Our value proposition: why our work is important
  2. Identify and target strategic audiences
  3. Measure the impact of iSchool work
  4. Develop a marketing strategy for communicating with strategic audiences
  5. Develop and implement methods for collecting and showcasing iSchool work
    1. Student work
    2. Faculty research and creative work
    3. Operational best practices